National Academy of Medicine of Korea, Seoul, Republic of Korea
© 2023 Korea Disease Control and Prevention Agency.
This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Ethics Approval
Not applicable.
Conflicts of Interest
Jong-Koo Lee has been the editor-in-chief of Osong Public Health and Research Perspectives since October 2021.
Funding
None.
1 | Communicate broadly and early to shaping public opinion |
2 | Use trusted sources and networks to deliver localized messages, in addition to mass media |
3 | Engage end-users in message design |
4 | Emphasize positive descriptive norms |
5 | Emphasize collective efficacy |
6 | Highlight alternative behaviors (e.g. food delivery services) |
7 | Use clear, concise, consistent and frequently repeated messages |
8 | In multiethnic and multilingual countries, ensure that all population groups are reached through customized messages |
9 | Be honest about uncertainty and failure |
10 | Emphasize benefits to the recipient and others |
11 | Align with the recipient's moral values |
12 | Highlight the prospect of social group approval |
13 | Avoid stigmatizing groups for not adhering to recommendations |