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Effects of Anti-Smoking Public Service Announcements on the Attitudes of Korean College Students toward Smoking
Kyoung Won Cho, Jakyoung Lee, Ji-hye Ryu, Soo Jeong Kim
Osong Public Health Res Perspect. 2017;8(6):397-404.   Published online December 31, 2017
  • 4,539 View
  • 45 Download
  • 5 Crossref
AbstractAbstract PDFSupplementary Material

This study aimed to identify the effects of anti-smoking public service announcements on the attitudes of Korean college students toward smoking.


This study involved students via convenience sampling from seven universities who were randomly assigned to four groups. All groups completed a preliminary questionnaire, before being shown a public service announcement twice, and then completed a post viewing questionnaire.


For announcements with positive messages, the proportion of changes in beliefs and attitudes were 39.1% and 19.8%, respectively, whereas those with negative messages showed a greater proportion of changes in the beliefs (59.7%) and attitudes (40.3%). After adjusting for sex and change in belief, the message types and smoking status were identified as factors affecting the change in the participants attitudes. A negative message resulted in a greater change in attitudes (odds ratio [OR], 3.047; 95% confidence interval [CI], 1.847–5.053). Ever-smokers including current smokers showed a greater positive change in attitude than never-smokers (OR, 6.965; 95% CI, 4.107–11.812).


This study found that positive anti-smoking public service announcements were more effective on attitude change than negative messages. Additionally these announcements were more effective among viewers who were current smokers or had a prior smoking experience.


Citations to this article as recorded by  
  • Association between Community Violence, Disorder and School Environment with Bullying among School Adolescents in Sao Paulo – Brazil
    Catarina Machado Azeredo, Emanuele Souza Marques, Letícia Martins Okada, Maria Fernanda Tourinho Peres
    Journal of Interpersonal Violence.2023; 38(3-4): 2432.     CrossRef
  • Public service announcements: A literature review and way forward
    Bharadhwaj Sivakumaran, Harindranath R. M., Nachiketas Nandakumar, Ekta Srivastava
    International Journal of Consumer Studies.2023; 47(6): 2451.     CrossRef
  • Encouraging Firework Safety Through Public Service Announcements
    Stefano Cardin, Rachel Faber, Daniel Miller, Mary Elizabeth Gibson, Brett Lewellyn
    The Journal of Hand Surgery.2022; 47(6): 574.     CrossRef
  • Maintenance of Tobacco Abstinence—Effect of Anti-Tobacco Propaganda (Media) Messages
    Laxmi Kumari, Meenakshi Sood, Sandhya Gupta
    Pertanika Journal of Social Sciences and Humanitie.2022;[Epub]     CrossRef
  • Interaction Between Smoking Cigarettes and Alcohol Consumption on Sexual Experience in High School Students
    Soo Jeong Kim, Kyoung Won Cho
    Osong Public Health and Research Perspectives.2019; 10(5): 274.     CrossRef
Knowledge and Attitude Toward Informed Consent Among Private Dental Practitioners in Bathinda City, Punjab, India
Vivek V. Gupta, Nagesh Bhat, Kailash Asawa, Mridula Tak, Salil Bapat, Pulkit Chaturvedi
Osong Public Health Res Perspect. 2015;6(2):73-78.   Published online April 30, 2015
  • 3,655 View
  • 22 Download
  • 8 Crossref
AbstractAbstract PDF
A study was conducted with the purpose to assess the knowledge and attitude towards informed consent among private dental practitioners in Bathinda City, Punjab, India.
A cross-sectional survey was conducted among all private dental practitioners in Bathinda City. A self-administered structured questionnaire consisting of 14 items was used to assess their knowledge and attitude regarding informed consent. The response format was based on a 3-point Likert scale. One-way analysis of variance, independent sample t test, and stepwise multiple linear regression analysis were utilized for statistical analysis. Confidence level and level of significance were set at 95% and 5%, respectively.
The mean scores for knowledge and attitude were 19.37 ± 31.82 and 9.40 ± 1.72, respectively. Analysis revealed that qualification and years of experience was statistically significant among both dependent variables (p ≤ 0.05).
An unbalanced knowledge of informed consent among the current dentists has suggested the need for awareness programs to fill the knowledge gaps and instill positive attitudes.


Citations to this article as recorded by  
  • Dentists’ perspectives, practices, and factors associated with informed consent process for fixed prosthodontic treatment: a cross-sectional study of kampala metropolitan area, Uganda
    Barbara Ndagire, John Barugahare, Sudeshni Naidoo, Joaniter Nankabirwa, Joan Nakayaga, Charles Mugisha Rwenyonyi
    BMC Oral Health.2024;[Epub]     CrossRef
  • Knowledge, attitude, and practice of dental practitioners toward the medicolegal system: A cross-sectional questionnaire study
    Ruchika Kallianpur, Treville Pereira, Subraj Shetty, Swati Gotmare, Christina Pereira, AK Anjali
    Muller Journal of Medical Sciences and Research.2022; 13(1): 35.     CrossRef
  • Knowledge and Practices Regarding Informed Consent among Dental Practitioners
    Hira Butt, Darab Fatima, Fareeha Irum, Amna Nauman Khan, Nauman rauf Khan, Fizza Tahir
    Journal of Gandhara Medical and Dental Science.2022; 9(3): 3.     CrossRef
  • Knowledge, attitudes, and perceptions toward informed consent and its implications among dental professionals in South India: A cross-sectional study
    Kuna Vandana, Ghanta Shruti, JNarendra Babu
    Journal of Indian Association of Public Health Den.2022; 20(4): 407.     CrossRef
  • Practice and Factors Associated with Informed Consenting Process for Major Surgical Procedures Among Health-Care Workers, South Eastern Ethiopia
    Wogene Negash, Nega Assefa, Negga Baraki, Tara Wilfong
    International Journal of General Medicine.2021; Volume 14: 7807.     CrossRef
  • Dental negligence: It is time to overcome it
    Shail Kumari, SunilKumar Mishra, Ramesh Chowdhary
    Scientific Dental Journal.2020; 4(2): 39.     CrossRef
  • Anaesthetists’ knowledge of South African Law pertaining to informed consent in an academic centre
    A Mamoojee, A Alli
    Southern African Journal of Anaesthesia and Analge.2018; 24(6): 155.     CrossRef
  • Conocimiento del consentimiento informado clínico en profesionales en formación en salud
    Manuel Fernando Galván Meléndez, Héctor Manuel Huerta Guerrero, Matilde Galindo Burciaga, Ana Angélica Barrientos Ramos, María Elena Morales Castro
    Investigación en Educación Médica.2016; 5(18): 108.     CrossRef

PHRP : Osong Public Health and Research Perspectives