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Original Article
Effects of Anti-Smoking Public Service Announcements on the Attitudes of Korean College Students toward Smoking
Kyoung Won Cho, Jakyoung Lee, Ji-hye Ryu, Soo Jeong Kim
Osong Public Health Res Perspect. 2017;8(6):397-404.   Published online December 31, 2017
DOI: https://doi.org/10.24171/j.phrp.2017.8.6.07
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  • 4 Citations
AbstractAbstract PDFSupplementary Material
Objectives

This study aimed to identify the effects of anti-smoking public service announcements on the attitudes of Korean college students toward smoking.

Methods

This study involved students via convenience sampling from seven universities who were randomly assigned to four groups. All groups completed a preliminary questionnaire, before being shown a public service announcement twice, and then completed a post viewing questionnaire.

Results

For announcements with positive messages, the proportion of changes in beliefs and attitudes were 39.1% and 19.8%, respectively, whereas those with negative messages showed a greater proportion of changes in the beliefs (59.7%) and attitudes (40.3%). After adjusting for sex and change in belief, the message types and smoking status were identified as factors affecting the change in the participants attitudes. A negative message resulted in a greater change in attitudes (odds ratio [OR], 3.047; 95% confidence interval [CI], 1.847–5.053). Ever-smokers including current smokers showed a greater positive change in attitude than never-smokers (OR, 6.965; 95% CI, 4.107–11.812).

Conclusion

This study found that positive anti-smoking public service announcements were more effective on attitude change than negative messages. Additionally these announcements were more effective among viewers who were current smokers or had a prior smoking experience.

Citations

Citations to this article as recorded by  
  • Encouraging Firework Safety Through Public Service Announcements
    Stefano Cardin, Rachel Faber, Daniel Miller, Mary Elizabeth Gibson, Brett Lewellyn
    The Journal of Hand Surgery.2022; 47(6): 574.     CrossRef
  • Maintenance of Tobacco Abstinence—Effect of Anti-Tobacco Propaganda (Media) Messages
    Laxmi Kumari, Meenakshi Sood, Sandhya Gupta
    Pertanika Journal of Social Sciences and Humanitie.2022;[Epub]     CrossRef
  • Association between Community Violence, Disorder and School Environment with Bullying among School Adolescents in Sao Paulo – Brazil
    Catarina Machado Azeredo, Emanuele Souza Marques, Letícia Martins Okada, Maria Fernanda Tourinho Peres
    Journal of Interpersonal Violence.2022; : 088626052211012.     CrossRef
  • Interaction Between Smoking Cigarettes and Alcohol Consumption on Sexual Experience in High School Students
    Soo Jeong Kim, Kyoung Won Cho
    Osong Public Health and Research Perspectives.2019; 10(5): 274.     CrossRef

PHRP : Osong Public Health and Research Perspectives