Osong Public Health and Research Perspectives

Review Article

Public health agencies’ use of social media for communication during pandemics: a scoping review of the literature: Babatunde Abiodun Balogun, Anne Hogden, Nenagh Kemp, Lin Yang, Maria Agaliotis; Osong Public Health Res Perspect. 2023;14(4):235-251. Published online August 9, 2023; DOI: https://doi.org/10.24171/j.phrp.2023.0095

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Graphical Abstract Abstract PDF: Public health agencies (PHAs) have increasingly incorporated social media into their communication mix during successive pandemics in the 21st century. However, the quality, timing, and accuracy of their health messages have varied significantly, resulting in mixed outcomes for communication, audience engagement, and pandemic management. This study aimed to identify factors influencing the effectiveness of pandemic-related health messages shared by PHAs on social media and to report their impact on public engagement as documented in the literature. A scoping literature review was conducted following a predefined protocol. An electronic search of 7 relevant databases and 5 grey literature repositories yielded 9,714 papers published between January 2003 and November 2022. Seventy-three papers were deemed eligible and selected for review. The results underscored the insufficiency of social media guidance policies for PHAs. Six themes were identified: message source, message topic, message style, message timing, content credibility and reliability, and message recipient profile. These themes encompassed 20 variables that could inform PHAs’ social media public health communication during pandemics. Additionally, the findings revealed potential interconnectedness among the variables, and this study concluded by proposing a conceptual model that expands upon existing theoretical foundations for developing and evaluating pandemic-related health messaging.

Original Article

The role of risk perception, risk communication, and demographic factors in COVID-19 preventive behaviors: an online survey in Iran: Mansour Rezaei, Nader Rajabi Gilan, Ali Almasi, Mehdi Khezeli, Fatemeh Jamshidi Nazar, Zahra Jorjoran Shushtari, Yahya Salimi, Farid Najafi, Neda Sarabi, Shahram Saeidi, Saeid Saeidi; Osong Public Health Res Perspect. 2022;13(4):282-289. Published online August 31, 2022; DOI: https://doi.org/10.24171/j.phrp.2021.0345

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Objectives
This study investigated preventive behaviors toward coronavirus disease 2019 (COVID-19) and related factors in a Kurdish Iranian sample.
Methods
This online survey was conducted among the population aged 18 and above in Kermanshah Province, in western Iran, in April 2020. Samples were invited and recruited through social media. Data were collected using a questionnaire consisting of 4 sections (questions on demographic variables, risk perception, risk communication, and COVID-19 preventive behaviors) and analyzed using Stata ver. 8.
Results
The Pearson correlation test showed that risk communication was significantly correlated with COVID-19 preventive behaviors (r=0.320, p<0.01). In the final model, where the explanatory power increased with the entry of the risk communication variable, the variables explained a total of 14% of variance in COVID-19 preventive behaviors. Sex (β=−0.482), risk perception (β=0.047), and risk communication (β=0.662) were significant determinants.
Conclusion
Risk communication and risk perception related to COVID-19, as well as being a woman, were determinants of COVID-19 preventive behaviors.

Citations

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Brief Reports

Operating a National Hotline in Korea During the COVID-19 Pandemic: Rok Song, Yuh Seog Choi, Jae Young Ko; Osong Public Health Res Perspect. 2020;11(6):380-382. Published online December 22, 2020; DOI: https://doi.org/10.24171/j.phrp.2020.11.6.06

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99 Download
9 Web of Science
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Abstract PDF

The importance of effective communication cannot be overestimated during a pandemic. The Korea Disease Control and Prevention Agency national 1339 hotline has been in operation since the Middle East respiratory syndrome coronavirus outbreak in 2016. The hotline is open 24 hours a day, 7 days a week, 365 days a year, and provides accurate, reliable information based upon the Korea Disease Control and Prevention Agency guidelines in response to queries. During the coronavirus disease 2019 (COVID-19) pandemic, the 1339 hotline received callers’ questions about symptoms and the implications of their actions regarding the epidemic. Through the 1339 hotline, callers received the up-to-date information that enabled them to protect themselves as well as others from COVID-19. This public service may have influenced on reduced risk of virus transmission in Korea.

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Maryam Eslami Jahromi, Haleh Ayatollahi, Ali Ebrazeh
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Unbiased care, unequal outcomes: a nursing telehealth intervention reveals systematic inequities in COVID-19 care delivery
Anthony Cheng, Kyle Hart, Andrea Baron, Emily Dollar, Brian Park, Jen DeVoe, Eric Herman, Julie Johnson, Deborah J. Cohen
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Lizu Lai, Jingqiang Tong, Yu-Tao Xiang, Lin Zhang, Zhihong Ren
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Lyme Disease and YouTubeTM: A Cross-Sectional Study of Video Contents: Corey H. Basch, Lindsay A. Mullican, Kwanza D. Boone, Jingjing Yin, Alyssa Berdnik, Marina E. Eremeeva, Isaac Chun-Hai Fung; Osong Public Health Res Perspect. 2017;8(4):289-292. Published online August 31, 2017; DOI: https://doi.org/10.24171/j.phrp.2017.8.4.10

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36 Download
12 Crossref

Abstract PDF Supplementary Material

Objectives

Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTube^TM videos. In this study, we investigated if the contents of Lyme disease-related YouTube^TM videos varied by their sources.

Methods

Most viewed English YouTube^TM videos (n = 100) were identified and manually coded for contents and sources.

Results

Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13–52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23–25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52–39.05).

Conclusion

A majority of the most popular Lyme disease-related YouTube^TM videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTube^TM celebrities to co-develop educational videos may be a future direction.

Citations

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Original Article

The Influence of Media Communication on Risk Perception and Behavior Related to Mad Cow Disease in South Korea: Jee-Eun Park, Aeree Sohn; Osong Public Health Res Perspect. 2013;4(4):203-208. Published online August 31, 2013; DOI: https://doi.org/10.1016/j.phrp.2013.06.005

3,442 View
17 Download
9 Crossref

Abstract PDF

Objectives
The purpose of this study was to ascertain the influence of media communication on risk behavior related to mad cow disease (MCD).
Methods
Mothers of elementary school students in Seoul were recruited as the survey participants of this study.
Results
Media reports affected risk behavior related to MCD. Also, knowledge and attitude toward MCD affects risk behavior.
Conclusion
Risk-related information provided by the media should maintain consistency and objectivity. For effective risk communication, there should be an open communication between the government and public, experts, and related industries, who should all collaborate.

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